Operation Main Street
Operation Main Street (OMS) is a Pork Checkoff funded program that began in 2004. OMS trains every-day pork producers to educate consumers about pork production. Today, there are more than 630 producers speaking nationwide.
Operation Main Street participants speak to civic organizations within a 50-mile radius of their home location about some of the key issues facing the livestock industry, including: animal welfare, antibiotic use, the environment and industry economics. Civic groups such as the Rotary, Lions Sertoma, 4-H & FFA are among some of the many groups who have hosted OMS speakers. A recent survey of 9,888 audience members found that 81% leave these presentations with a positive impression of the pork industry.
Wakefield PR & Marketing Manager, Rebecca Lindemann, and Worker's Compensation Administrator, Kate Richter, are trained to speak on the OMS issues. Both Kate and Rebecca have a background rich in pork production and agriculture. Their presentations are regularly updated to provide the industry's latest information. If you are interested in an OMS presentation at your function, please call 507-237-5581.